That video can then be turned into a podcast by taking just the audio. The audio can then be transcribed and turned into a blog post, which can then be broken down into a number of social networks posts. Here's an example of a piece of content that we started as a video: and then we developed into a podcast: People choose to take in content in various formats.
This repurposing framework enables you to fulfill your target audience with their preferred medium, therefore making them most likely to continue to follow you. This framework also helps your brand stay top of mind. The average Internet user now has over 8 social networks accounts, so by producing posts that exist natively on numerous social accounts, you stay top of mind and drive visitors back to your website more often. * What Is Material Decay and How It Impacts Your SEO* 9 Ways to Repurpose Your Old Blog Content* [Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 tScaling from $0 $1,000,000 is all about developing consistently great and utilizing the material device frameworks above.
Even if you're just beginning, creating solid processes for all your workflows now is going to assist you scale much quicker since it will take a lot of weight off of your shoulders. Why do solid processes help you scale faster?Imagine if each time you bought a coke it tasted different.
While they may all be tastes you like, it would most likely get irritating not understanding what sort of drink you're going to get. The same opts for company clients. The customer desires to have predictable results that they can expect. If your marketing agency grows without processes in place, you'll find that each worker will adjust his/her own methods of doing something and your customers may get irritated if they have a various kind of report each time.
Therefore, using processes will assist you increase customer fulfillment and reduce churn. Remember, keeping your customers pleased should be your top priority as it costs about $141 to acquire a brand-new marketing firm client. Processes likewise enable you step away from the service because you no longer need to do whatever.
It likewise helps avoid any unexpected downtime must one of your employees unexpectedly be out ill. With a comprehensive procedure in location, somebody else can step in and take over the co-worker's jobs without a disruption in work. Lastly, a business with strong procedures is much easier to sell. In fact, this is a crucial thing that investors take a look at before buying a business.
Even if you're simply a one-person reveal today, tape-recording your processes will make your very first hires go far more smoothly. You must tape-record all reporting, sales, marketing and management processes and as you hire an executive group, they need to produce procedures for their teams. While you're starting, utilize a totally free tool like Trello and even just Google Drive to combine and manage your business processes.
Now that you have a strong agency rolling, how can you grow even much faster? One solution is to build channel collaborations. For example, if you are a content marketing firm, you might need a web designer. So consider partnering with a website design business. This advantages you due to the fact that not only are your customers getting terrific website design overcome your channel partner, but you also get leads from the website design business that has customers requiring content marketing.
One study showed that 56% of brand marketers claim that collaborations drive more than 20% of overall business sales and 24% said it drives more than 30%. Normally you can find these people in your network, at conferences and through referrals. You may even employ them to complete on a task and discover that they work.
Think about employing them to do a paid test task for your agency prior to having them do work for a client. If you have actually grown your agency however can't seem to break through the 6-figure ceiling, to learn how to scale your company to 7-figures utilizing proven techniques. To actually supercharge your brand awareness, link-building campaigns and overall marketing efforts, think about developing and even buying a tool.
Neil would have had to spend a lot more money than low 6 figures to create 82,000 brand name questions per month through ads or perhaps SEO: In addition, due to the fact that it is an amazing free tool, individuals are more than pleased to link to it. Picture that you're composing a post mentor someone how to carry out an SEO.
Whereas a complimentary tool is far more important because the audience doesn't have to invest in it. They do. Eric has actually a paid SEO tool called ClickFlow and it has actually assisted drive a number of leads for his company, one of which has paid about $400,000 to date. While tools seem like a fantastic idea, they likewise may sound costly.
You can go to a website like CodeCanyon and buy widgets, plugins and code scripts for cheap; these tools will still have the exact same effect: So what type of tool should you purchase or develop? Given that you're growing a marketing company, you could purchase a simple A/B testing calculator or something similar.
Whether you're making your first couple of hires or ready to grow from $5M to $10M, working with the right talent can make or break your service. So who should you employ? Employ for positions where you're weak. For instance, Neil Patel is not the CEO of his own firm. He declares that he is not excellent at managing people, so he employs somebody else to do that.
You'll be a lot more successful working with a specialist than someone who inexperienced and attempting to train them for a function you aren't confident in. Start by utilizing LinkedIn. Click an individual from whom you feel comfy asking for a suggestion: Next, scroll down util you reach "see connections" and click on it.
Reference that you're employing and you saw a few of their connections that you believe might be a good fit, and would they be willing to offer you an introduction. Now that you have a few great candidates, give them a test. Providing a rather vague test will reveal a lot about not just how proficient they are, but also if they require you to hold their hand.
Regrettably, in addition to employing it's likewise essential to fire when essential. Startup coach and mentor to Inc 500 companies Victor Cheng believes that you ought to fire 10% of your employees regularly. He thinks that this helps keep the performance level high and makes your A gamers more determined. * Required Hiring: A Surprisingly Reliable Way To Discover The Very Best Hires* 7 Questions to Ensure Your Next Marketing Employ Is a Slam Dunk* How to Onboard New EmploysWhen you have a fantastic team in location, your dream customers, an incoming device and you're out of the daily tasks of business, how can you grow more?A great deal of individuals turn to acquisition as a means to grow their marketing agencies.
As soon as you have actually purchased the company, you now own their employees, customers, network, etc. Most smaller companies are priced at 2-3x of their annual revenue and include some sort of earn out. When you go to make an acquisition, think about speaking to an M&A (merger and acquisitions) firm to assist you pick the right agency and effectively navigate legal and financial obstacles.
If you have actually grown your firm but can't appear to break through the 6-figure ceiling, to discover how to scale your business to 7-figures using proven techniques. You now have the precise blueprint that Eric Siu utilized to grow Single Grain from a negative company to a multimillion dollar agency that deals with dream clients.
Neil and Eric discovered that the typical time it takes to develop a company is 3 years so get begun on it today!.
So you wish to find out how to start a marketing agency? You dream of a brand-new challenge. You're all set to construct a business and a group you anticipate dealing with each day. I get it (Scorpio Advertising). I was in your shoes not too long earlier. In 2015, I started my consulting company because I was fed up with bad marketing and all of the sound online.